Visual Design

Design choices affect conversion rates by working through visitor psychology and behaviour. The reality is, most business owners focus on logos or hero images instead of the subtle web design changes that actually drive results. However, research from Forrester found that it’s a well-designed user experience that can raise website conversions up to 400%. In […]

Visual design shapes first impressions more than content because people judge a website’s credibility and professionalism based on appearance. That judgement happens almost instantly, with visitors forming opinions in less than a second after landing on the page. But the problem is, most business owners focus heavily on writing perfect content while overlooking how visual […]